Abandoned browsing refers to a visit where the customer showed interest but did not proceed to the shopping cart. The customer viewed products, compared models, or searched for something, and then left. To take action, the store needs to know who that person is—for example, because they logged in or because they arrived via an email from the brand. With that information, it can send them a relevant reminder.

Why does it matter?

Many more people browse the site than actually add items to their cart. Every visit leaves valuable clues: what category interests them, what price range they’re looking at, and what they searched for. Ignoring these clues means missing an opportunity to pick up the conversation while their interest is still fresh.

The intent is less serious than in the case of an abandoned shopping cart, so the tone should be more gentle:

• Inspire, don't pressure: show them what you saw and similar alternatives.
• Choose the right moment: not too soon, but also not when they've already forgotten.
• Avoid overdoing it: not every visit warrants a message.

Story mode

Lucia visits an online sports store, looks at three hydration backpacks, and leaves without adding any to her cart. The next day, she receives an email: “Lucia, are you still looking for a running backpack?”—featuring the models she viewed and a quick comparison of their capacities. It helps her decide, and she buys the backpack that best suits her needs.

How to Use It with Data4Sales

• Pixel Web tracks browsing activity—that is, the categories and products viewed, as well as searches—and makes this data available for use in campaigns and workflows.
• You activate an abandoned cart workflow that runs 24/7 via WhatsApp, email, or SMS.
• With product affinity, you recommend items that are often purchased along with the items the customer was viewing.
• With Orbis Creative, you can craft a unique message for each customer based on their data.
• Measure the revenue attributed to Flow using a control group to determine its actual incremental impact.

Related terms

• Abandoned Cart
• Web Pixel
• Flow
• Product Affinity