Data4Sales

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Customer at risk

A customer who used to shop regularly but is showing signs that they might stop doing so, such as making purchases less frequently or with longer intervals between them.

Churn or cancellation rate

The percentage of customers who stop buying from you within a given period. It is the opposite of the retention rate.

Repeat purchase rate

Percentage of customers who made more than one purchase at your store within a given period, out of the total number of customers who made a purchase.

Customer Champions

Those more loyal customers who value your products or services and are more likely to continue buying from your eCommerce.

Customer life cycle

The Customer Life Cycle refers to the six stages a person can go through when interacting with your eCommerce.

Loyal customers

Customers who consistently choose you, shop with you regularly, and often recommend you—even when they have other options.

Inactive customer

An inactive customer is one who did not return to purchase within the repurchase limit period set by the eCommerce.

Recovered customers

Recovered customers are those who were at risk or inactive and have started making purchases again, so they move to the "Reconquered" stage of the customer lifecycle.

Frequent customer

A customer who has already made several purchases and maintains a regular purchasing pattern. This is the life cycle stage that follows the second purchase.

Marketing action

Any specific action you take to elicit a response from your customers: a mailing, an automated workflow, an ad, or a promotion.

Retention Rate

Percentage of customers who continue to shop at your store over a given period, relative to the number you had at the beginning.

Time to reorder

The average time that elapses between one customer purchase and the next. It tells you when it's a good time to reach out to them again.

Cohorts

Groups of customers who share a common starting point, such as the month of their first purchase, to analyze how they behave over time.

Identity Resolution

The process of unifying customer data, both online and offline, into a single profile to better understand customer behavior and characteristics.

Promising Clients

Recent customers who have made only a few purchases so far but show signs that they may become frequent or loyal customers.

Lost Customers

Customers who stopped buying a long time ago and are unlikely to return on their own.

Second purchase

The point in time when a customer makes a repeat purchase for the first time after their initial purchase. It marks the transition from a trial customer to a repeat customer.

Customer Loyalty

A set of actions designed to ensure your customers continue to choose you over time, thanks to positive experiences and a meaningful relationship.

Repurchase Cycle

The time interval at which a customer or product category makes a repeat purchase. It tells you when to naturally expect the next purchase.

UTM

UTM stands for Urchin Tracking Module. UTMs are tracking codes that are added to URLs to track web traffic generated by different sources and marketing campaigns. These codes allow you to accurately identify where your site's traffic comes from and how users interact with your content.

Customers "I can't lose".

Customers who used to buy a lot and often, but haven't returned in a while. They are highly valuable, and the risk of losing them is also high.

Hearings

An audience is a set of people who have been grouped together to receive messages through a marketing tool.

Retention