This is a segment of the RFM analysis (recency, frequency, and monetary value). It groups customers who have made a purchase recently but still have moderate purchase frequency and spending.

These aren't just any new customers: their behavior suggests there is potential for the relationship to grow.

Why does it matter?

They are your pool of future loyal customers. They recently chose you, so your brand is fresh in their minds. If you take good care of them now, they’re more likely to return and spend more.

If you treat them the same as the rest of your customer base, you might miss out on an opportunity. This segment responds better to messages that help them discover more of your product lineup than to aggressive discounts.

Story mode

Valentina made her first purchase three weeks ago at an online sports store: a pair of yoga leggings. She browsed the accessories category several times, but didn't buy anything else.

The store identifies her as a promising customer and sends her a recommendation for a yoga mat and blocks, which are often purchased along with the item she chose. Valentina makes her second purchase and begins to build a relationship with the store.

How to Use It with Data4Sales

In Data4Sales, this segment appears in your RFM segments, which are updated daily. With this, you can:

• Cross-reference this with purchasing propensity to prioritize those who are most likely to return.
• Track what visitors saw on your website using the web pixel.
• Recommend products based on product affinity.
• Activate post-purchase and repurchase workflows via WhatsApp, email, or SMS.

Related terms

• RFM
• Second purchase
• New customers
• Willingness to Buy