There are several types of customers who have stopped buying from our eCommerce site

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Some of them may have purchased once 6 months ago, another may have purchased for several months but has not purchased for 1 month. In both cases, if the re-purchase time period set was 30 days, both are considered inactive customers.

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There are inactive customers who have a high LTV.

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There are strategies that we can implement to REACTIVATE those customers that we know have a high probability of buying again.

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• Create audiences with different characteristics shared by your inactive customers
• Select one or more media where you consider your customers are located.
• Develop offers, discounts, coupons or other attractive strategies
• Generate attention-grabbing content
• Analyze results

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Story mode:

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Paula shopped once a week at TaTa supermarket.

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For a while, Paula stopped shopping, as she tried another store in her area that had attractive discounts. During that period, she became an inactive customer for the supermarket.

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TaTa developed a communication strategy via WhatsApp with its inactive customers with a high LTV, in which it sent discount coupons in order to win them back.

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Paula used the discount coupon, so she went back to the supermarket.

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Paula became an active client for TaTa.

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TaTa must now take action to retain Paula as a customer.

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See here the TaTa Case Study.

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