The customer at the center of the strategy

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Placing the customer at the center of everything the company does aims to promote buyer loyalty and drive business growth.

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Today's consumer is demanding, so a customer-centric company must work to understand its customers at a deep level in order to nurture and retain them.

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How do I apply it to my company?

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• Anticipate customer needs.
• Active listening: ask questions, talk, read reviews, opinions and comments.
• Be accessible from different channels.
• Post-sale experience: don't forget your customers after the sale.
• Your product or service must be THOUGHT for customers and be modified based on their needs and preferences.
• Use data to better understand and segment your customer base.
• Use analytics tools to predict future customer behavior based on past behavior.
• Use Customer Lifetime Value (CLV) to identify the best customers.
• Effectively engage customers at every stage of their lifecycle, sending them contextualized messages with relevant and personalized content, providing them with valuable, high-quality products and creating memorable experiences at every touch point in their journeys.
• Acquire customers with similar characteristics to your most valuable buyers (Find out how in our article: Meta Ads & Data4Sales: integration that will lower costs and increase conversions).

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