He studied Systems Engineering in 2000 and for the first 10 years of his working life he programmed solutions for different verticals, but always looking for the "eCommerce side" of things. Although his day-to-day work was code, he was always more interested in the relationship with the customer and being part of the problem analysis, so it was natural his transition to the commercial area.

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Curious by nature, he does not hesitate to turn on the camera and talk every day with eCommerce referents, colleagues or entrepreneurs (often without agenda) to learn more about their products, collaborate from their vision or just chat. He is currently surveying all the eCommerce platforms that are used in Latin America, so he ended up making a podcast to interview them and a map of these solutions on his personal website.

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As a columnist on the Data4Sales blog, Martin will bring technical topics related to eCommerce operation, new ways to market online, from a very commercial approach.