Power your media strategy with First Party Data

The digital age continues to advance at a dizzying pace, and the privacy of what we do on the Internet has become a priority concern for both users and companies. In this context, third-party cookies, those small text files that store information about our online activities, are being phased out, forcing marketers to rethink their strategies in a constantly evolving world.

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Do you know what types of data we can currently handle?

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Zero Party Data: This is a type of information that users proactively and voluntarily share with a company. Since zero-party data is based on consent and transparency, its use helps to build trust between users and companies.

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First Party Data: Data collected directly from users or customers by the company using it. This data may include personal information, such as names, emails, phone numbers, as well as demographic, behavioral and interaction data with the company's website or application, and these first two types of data are the ones that meet the highest level of security and privacy because they are data collected directly from our users.

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Second Party Data: This type of data can be acquired through an external organization instead of being collected internally. Generally, this data comes from a trusted source and is acquired through agreements or alliances between companies.

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Third Party Data (third party cookies): This is information collected by entities that have no direct relationship with users or customers (e.g., social networks). These data are acquired by companies specialized in collecting, segmenting and selling information to other organizations. Third party data is often used to extend the reach of advertising campaigns and improve audience targeting.

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What can we do in the new situation in order not to lose the quality and performance of our digital campaigns?

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We are used to advertising platforms providing us with endless segmentation options to work our digital objectives, but today, these segmentations are losing strength and quality.

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It is essential to be aware of all the data we generate and the little value we are giving them.

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There are tools to understand in depth who are those people who buy in your eCommerce, the value of their purchase, location, payment method and much more relevant information that will allow you to understand the different types of customers you have.

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This proprietary data is what will allow us to scale our digital strategy. Why? Because with this type of solution, in addition to analyzing your customers in depth, you will be able to create specific audiences to connect them (in an automated way) to your different advertising and email marketing platforms.

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Although we are used to working almost entirely on acquisition (generating new sales), we have discovered the value of working on strategies focused on customer retention and reactivation (re-engaging consumers of our brand), where we work on campaigns with more limited audiences but we know what their previous action was in our store and we can impact them with personalized messages.

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It is proven that the personalization of messages and user experience in our online store improves the performance of our strategies.

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In conclusion: by working with Data4Sales you will have access to your eCommerce data, which will allow you to diversify your digital strategy, not depend on third party data, increase the quality of your audiences and improve your results.

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If you are interested in learning more I invite you to read our Case Studies or Schedule a Demo with our team.