The process of unifying customer data, both online and offline, into a single profile to better understand customer behavior and characteristics.

CPM is the cost per thousand impressions.

This is the descent.

It is a business strategy that aims to foster positive experiences at every stage of the customer journey by making the customer the focus and motivation of every business action.

The "Return on Advertising Investment" is how much profit your campaigns make based on the money invested.

UTM stands for Urchin Tracking Module. UTMs are tracking codes that are added to URLs to track web traffic generated by different sources and marketing campaigns. These codes allow you to accurately identify where your site's traffic comes from and how users interact with your content.

The Customer Life Cycle refers to the six stages a person can go through when interacting with your eCommerce.

A metric that indicates how valuable a customer will be to a business over the next 12 months, based on their historical relationship with the brand and compared to the behavior of other buyers.

The total amount of money the business received from selling its products or services in a certain date range.

An inactive customer is one who did not return to purchase within the repurchase limit period set by the eCommerce.

One Timer customers are active customers who made a one-time purchase in your online store within a certain period of time defined by the eCommerce, for example 30 days.

A deep analysis of your transactional data, which will provide you with crucial information about your customers' behavior and their characteristics.

A group of buyers or prospects, who have a number of characteristics and elements in common among all their members.

An audience is a set of people who have been grouped together to receive messages through a marketing tool.

Those more loyal customers who value your products or services and are more likely to continue buying from your eCommerce.

Those people who visit your site in a given period of time.