A data source is any system that stores information about your customers and sales: your online store, your brick-and-mortar stores’ point-of-sale systems, your ERP, a marketplace, your email tool, or your WhatsApp channel. A connector is the integration that automatically and periodically transfers that data to a single location where it can be consolidated and analyzed.

Why does it matter?

Your decisions are only as good as the data that drives them. If you only connect your e-commerce platform, your analytics will overlook in-store shoppers. If you export spreadsheets manually, the information arrives late, incomplete, and riddled with errors.

• Coverage: More connected sources mean a more comprehensive view of the customer.
• Real-time updates: The connectors update the data automatically.
• Confidence: Fewer copies and manual steps mean fewer errors.

Story mode

A bookstore chain sells online, at five locations, and on a marketplace. Every month, a team member downloads three spreadsheets and reconciles them manually; the process takes two days, and discrepancies always arise. By connecting the three data sources, the information is automatically updated daily, and the team can spend that time brainstorming campaigns instead of copying and pasting columns.

How to Use It with Data4Sales

Data4Sales offers more than 50 connectors. Some examples include: VTEX, Shopify, Fenicio, WooCommerce, Magento, Tiendanube, in-house POS systems, SAP, Odoo, Bsale, Lightspeed, BigQuery, and MercadoLibre.

In addition, the Pixel web tracks browsing activity (categories and products viewed, searches) and makes this data actionable. Everything is consolidated into a 360° profile for each customer, with Identity Resolution to prevent duplicates and attributes that are updated daily.

Related terms

• Customer Data Platform (CDP)
• Data silos
• Data Quality
• Web Pixel